Latest News | Page 25 | Canary Islands Tourism Marketing 24

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Wed, 14/02/2018 - 10:47

Orienteering, the latest sport to be added to the promotion strategy of the Canary Islands

Aiming to spread the tourist resources available to satisfy the different motivations tourists have when choosing a holiday destination, Promotur Turismo de Canarias has included a new discipline to the ... ...
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Mon, 05/02/2018 - 08:40

“By using the digital enviroment we are able to provide precisely the image we wish to project”

The digital environment has provided the backbone for Promotur Turismo de Canarias in its attempts to reposition the Islas Canarias brand and strengthen its presence in the market, making it the preferred ... ...
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Fri, 02/02/2018 - 11:43

We have gathered professionals within the sector in order to update the promotional approach of the Canary Islands brand working together

More than 50 tourism professionals, technicians and Administration managers took part in two working sessions last week with active dynamics whose aim was to strengthen cooperation. The idea is especially ... ...
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Thu, 25/01/2018 - 15:03

The Canary Island Brand among the finalists at The Travel Marketing Awards

The Canary Island brand continues to pick up awards as one of the most innovative businesses in the tourism sector. The marketing strategy carried out by Promotur Turismo de Canarias has made the finals ... ...
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Wed, 17/01/2018 - 08:40

The Canary Islands #StopBlueMonday campaign is in the limelight yet again on the “saddest day of the year”

On Monday, 15th January, a new chapter of one of the most awarded campaigns #StopBlueMonday, set up by Promotur Turismo de Canarias three years ago, was in the limelight yet again to “put an end” ... ...
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Thu, 11/01/2018 - 11:21

A new campaign for promoting the Canary Islands aimed at modern pleasure-seeking tourists

The Canary Island tourist brand has set up a new communication platform called The other map, aimed at a specific segment of travellers who don’t want to feel like tourists in the traditional sense, ... ...