Latest News | Page 24 | Canary Islands Tourism Marketing 23

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Thu, 22/03/2018 - 11:31

Marketing of the Canary Islands brand based on body painting, won a silver award at the AMPE awards

The promotional initiative uses models that blend in with the landscape to show different and spectacular corners around the Canary Islands The Canary Islands brand has won a silver award at ... ...
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Tue, 20/03/2018 - 09:53

The latest tourism campaign in the Canaries tops 100 million hits, featuring the slogan #NotWinter Games

The campaign served up 95 million advert banner displays and publications on the Internet, and totted up over 6.7 million views of its videos on Youtube and on social media. In under two weeks, ... ...
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Fri, 16/03/2018 - 11:31

The use of Amazon’s big data allows the Canary Islands brand to reach more than 6 million Europeans

Amazon’s data allows them to find a high quality target market based on their consumption and internet searches. In order for the Canary Islands brand to gain popularity, coverage and impact, ... ...
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Wed, 14/03/2018 - 09:53

The Canary Island brand wins the Platinum Award at The Travel Marketing Awards

In the event’s ten year history, only five platinums had previously been awarded. The powerful strategies developed by the Promotur Turismo de Canarias brand have once again received their ... ...
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Mon, 26/02/2018 - 11:00

The Canary Islands connected to Nice thanks to the Flight Development Fund

From Promotur Turismo de Canarias, we continue to promote ties with the south of France with a new air route that will connect Tenerife South and Nice. This route is being implemented thanks to the Flight ... ...
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Fri, 16/02/2018 - 09:53

#NotWinter Games, the hottest promotional campaign for the Canary Islands during the Winter Olympic Games

Developed around the concept of #NotWinter Games, and with the aim of promoting the Canary Islands’ most highly valued attribute, namely its excellent climate, Promotur Turismo de Canarias has started ... ...